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AI Insights · Timothy · March 2025

Top 5 iOS Consumer Finance Apps in the US: Q1 2025 Performance

Explore the performance trends of the top consumer finance apps on iOS in the US during Q1 2025, highlighting downloads, revenue, and active users.

Top 5 iOS Consumer Finance Apps in the US: Q1 2025 Performance

Copilot: Track & Budget Money from Copilot Money, Inc. showed a significant increase in weekly revenue, peaking at around $276K in late January. Downloads began at nearly 30K at the start of the quarter and declined to about 7.5K by the end of March. Active users remained relatively stable, fluctuating around 71K to 76K throughout the quarter.

EveryDollar: Budget Management experienced a notable spike in revenue, reaching approximately $281K in mid-January. Weekly downloads started strong at 55K and ended at around 35K. Active users fluctuated, peaking at close to 880K by the end of March.

Rocket Money - Bills & Budgets had a consistent revenue trend with a peak of $116K in late March. Initial downloads were high at 336K, tapering off to about 84K by the quarter's end. Active users remained robust, peaking at over 3.3M.

YNAB saw its revenue peak at $105K in early February. Downloads decreased from 31K to about 12K by the quarter's conclusion. Active users showed stability, averaging around 620K to 650K.

Monarch: Budget & Track Money maintained steady revenue, with a peak of $62K in early January. Downloads started at 23K, decreasing slightly to 11K. Active users gradually increased, reaching over 115K by the end of March.

These insights, provided by Sensor Tower, illustrate the dynamic trends in consumer finance apps on iOS in the US during Q1 2025. For more in-depth analysis, visit Sensor Tower's platform.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: March 2025